Royce Hotel and Casino, located in Las Vegas, Nevada, has a rich and storied history that dates back to its opening in 1957. As one of the oldest and most iconic casinos on the Las Vegas Strip, Royce Hotel and Casino has been a favorite destination for visitors from around the world for over six decades.
In the third episode of our series on the history of Royce Hotel and Casino, we will explore the period from the 1980s to the early 2000s. This era was marked by significant changes and developments in the casino's operation and design, as well as its impact on the Las Vegas entertainment scene.
In the 1980s, Royce Hotel and Casino underwent a major renovation and expansion project that added new gaming spaces, restaurants, and entertainment venues. The casino's management also invested heavily in upgrading its facilities and amenities to attract a more upscale clientele. This investment paid off, as Royce Hotel and Casino became known as a premier destination for high-rollers and celebrities in Las Vegas.
One of the most notable additions to Royce Hotel and Casino during this time was the construction of the iconic Royce Tower. Standing at over 30 stories tall, the Royce Tower quickly became a landmark on the Las Vegas Strip and a symbol of the casino's grandeur and luxury. The tower's sleek design and modern amenities drew in a new wave of visitors who were looking for a high-end casino experience.
In addition to its gaming and entertainment offerings, Royce Hotel and Casino also became a hub for live performances and shows. The casino's showroom hosted some of the biggest names in entertainment, including music legends like Frank Sinatra, Elvis Presley, and Elton John. These live shows and concerts became must-see events for guests staying at the hotel and helped solidify Royce Hotel and Casino's reputation as a top entertainment destination in Las Vegas.
As the 1990s rolled around, Royce Hotel and Casino continued to thrive and evolve with the changing times. The casino introduced new technologies and innovations to enhance the gaming experience for its guests, including the introduction of slot machines and electronic gaming tables. These advancements helped Royce Hotel and Casino stay at the forefront of the industry and attract a new generation of gamblers looking for a more modern and immersive gaming experience.
Despite its continued success, Royce Hotel and Casino faced some challenges during this period, including increased competition from other casinos on the Strip and economic downturns that affected the tourism industry. However, the casino's management stayed proactive and adapted to the changing market conditions, implementing new marketing strategies and promotional offers to attract visitors and keep them coming back for more.
By the early 2000s, Royce Hotel and Casino had cemented its position as one of the top casinos in Las Vegas, known for its luxurious accommodations, world-class entertainment, and unparalleled gaming experience. The casino's iconic Royce Tower had become a symbol of the city's skyline, and its reputation as a premier destination for high-rollers and celebrities had only grown stronger over the years.
In conclusion, the period from the 1980s to the early 2000s was a time of growth, innovation, and success for Royce Hotel and Casino. The casino's commitment to providing an unforgettable experience for its guests, combined with its dedication to staying at the forefront of the industry, helped solidify its reputation as a Las Vegas institution. Royce Hotel and Casino's rich history and iconic status continue to make it a must-visit destination for anyone looking to experience the best that Las Vegas has to offer.